About Us

About Us

Welcome to Dirt Roads.

We aren’t here to piss on your leg and tell you it’s raining.

We aren’t here to help you be a better Instagram influencer.

But we are here to help you enjoy your car or 4WD.

We are an online automotive accessory manufacturer and retailer. It’s our goal to bring you the best products at the best price.

Meet Luke Mead from Dirt Roads
Meet Luke the face behind Dirt Roads.

Our Story

Dirt Roads had come about because what felt like the “star aligning”.

My little personal online eCommerce shop was doing quite well, and I realised – I needed to expand and take this more seriously.

So one day, I sat down, thought of a name, designed a logo & away we went.

I started Dirt Roads, because I felt the need was driven by the car & travel community for better car accessories.

Dirt Roads Logo
Dirt Roads became the name of the brand, because there is a unique feeling you get when you start driving on a dirt road. It's the start of a new adventure.

I want to thank everyone who has supported us on the journey, from customers, through to suppliers, friends & family - you have all made this possible.

Where to Next?

Dirt Roads has only just begun.

I want to see Dirt Roads become a premier Australian manufacturer and supplier of car & 4WD accessories. 

If we can inspire a few more people to get out and explore some dirt roads, then that’s a win too.

Horse and his car hat holder.

Watch Some Idiots...

We also like to make travel and 4WD videos here, so if you’re bored flick through our library of content.

I can’t guarantee you’ll enjoy it, but we do put blood, sweat and tears into this content.

Start with our most popular video and go from there!